Why Potato Protein Is Emerging as a Key Plant-Based Ingredient in the Global Food Industry

The global shift toward healthier, sustainable, and plant-based nutrition is reshaping the food and ingredients industry. One segment that is rapidly gaining attention is potato protein—a versatile, high-quality plant protein derived during potato starch processing. According to industry analysis, the global potato protein market was valued at US$ 209.6 Mn in 2022 and is projected to reach US$ 381.5 Mn by the end of 2031, growing at a CAGR of 6.9% from 2023 to 2031. This growth reflects changing consumer preferences, innovation in food technology, and the rising importance of food security. Analyst Viewpoint: Why Potato Protein Is Gaining Momentum Analysts highlight that the increasing demand for healthy snacking options is one of the primary forces driving the potato protein market. Consumers across the globe—especially millennials and Gen Z—are prioritizing convenience without compromising nutrition. Potato protein fits well into this trend, as it is increasingly used in nutritio