Every year Facebook makes it more and more difficult for businesses to find new customers on Facebook without paying for advertising. The Facebook algorithm heavily favors posts from friends and family rather than business accounts and company pages, which means that if you want to use Facebook for business purposes, you have to work really hard to make sure that people actually see your content. One aspect of this is figuring out when exactly you should post to get maximum engagement.
Best time to post on Facebook overall
There have been numerous studies that have analyzed millions of Facebook posts to find out when the best time to post is. These studies have determined that posts that went live on weekdays between 9 a.m. and 3 p.m. got the most engagement. Within this time slot, posts created on Wednesdays between 11 a.m. and 1 p.m. seemed to get the highest engagement rate.
At the same time, Sunday was determined to be the worst day to post. And on weekdays, posts created before 7 a.m. and after 5 p.m. got the lowest amount of engagement.
Determine the best time to post for your page
Facebook audiences use the platform in lots of different ways. As a result, there’s no one-size-fits-all when it comes to the best times for posting content - each audience is different. Fortunately, you can use Facebook Insights to analyze your old and new posts and determine when your audience is the most engaged.
To perform this analysis, log into your Facebook account, open your Page and go to the Facebook Insights page. Next, click on Posts in the menu on the left and view when your audience is online. You will be able to see data both by day and time. If there are spikes in follower activity, those are the times when you should be posting on Facebook.
You can also view the list of your most successful posts and try to take your new posts live at the same time.
What is the best time to post on Facebook?
Each page has its own specific time slots when new posts get the most engagement. On average, the time between 11 a.m. and 1 p.m. is the best time to post on Facebook. However, you should analyze the engagement of your past posts to determine when your audience is most active.
What is the worst time to post on Facebook?
For most Facebook pages, the worst time to post is Sunday. However, if you post educational content, the weekend might actually be the best time to post for you.
What is the best day for posting on Facebook?
According to multiple social media studies, Wednesday is the best day for posting on Facebook. Generally, people tend to use social media more on weekdays rather than on weekends.
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